AUTOMOTIVE FOOTFALL ANALYTICS
We tailor our solution offering to your individual needs, delivering the right insights to drive performance
In dealer sales and marketing, big data analytics identifies customers who are currently in the market and have a high inclination to buy. Once prospects are identified, dealers have the opportunity to reach out to them before they back out.
Through Xpandretail’s Ai-Enabled Footfall Counting and Visitor Identification Solutions, auto dealers get raw insights into leads and the inclination to purchase of each lead. This in-turn, leading to higher chances of converting them into customers. In a nutshell, one of the big advantages of data analytics is that it provides dealers with the timely business insights they need to close sales successfully.
LEVERAGING THE FOOTFALL DATA
Advanced people counting systems enable auto dealers to understand all that transpired with buyers since their last purchase. In addition to enabling dealers to offer more relevant deals and promotions. Having access to this data can also help build a bond with the client and gain their long term loyalty, as customers will feel that the dealer understands their specific needs quite well. Visitor counting enables automotive businesses to efficiently use the most critical resources – PEOPLE & TIME – which in turn leads to higher profits.
Understand how many people are return visitors to your showroom to check out new car models. Also, how many come in for test rides, and how many of them end up making a purchase. Convert the data which enables deals to help you turn more visitors to customers.
With gender recognition and group counting analytics, launch new media ads & marketing campaigns and use gender data to test their effectiveness. With this data, showroom managers can develop new channels to increase customer engagement and keep prospective buyers in the room.
Analyze your showroom, get transparency on prevalent footfall traffic trends. Compare and benchmark multiple car showrooms locally and globally. Visitor analytics enable dealerships with real-time occupancy data of their showrooms. Our solutions assist dealerships in measuring the footfall traffic which accompanies the unveiling of new models, resulting in testing the effectiveness of new marketing initiatives.
Xpandretail Path Tracking technology provides data on how customers move around the showroom. Which areas or zones are receiving more visiting. (e.g. customer service desk, new line models, luxury models and/or pre-owned models)
It is a common fact that the number of people who visit a dealership need convincing before they make a purchase. Many want to check the available offers and compare them to other dealerships before making a decision. Market research proves the longer a customer stays in the showroom, is more likely to make a purchase. This all falls on the shoulders of the sales staff who are on the floor, connecting with the customer.
Xpandretail Staff Identification enables management to review the engagement level between the staff and the customer. Through analyzing the data of dwell timing and staff engagement, dealerships can understand the customer journey with full transparency. (e.g. how long the staff accompanied the customer, which models did the staff spend more time with the customers, did the staff engage the customer)
Xpandretail has been delivering analytics for over 15+ years and having 40,000+ installations in over 40 countries and partnered with well-known market giants. Apart from this, they provide some additional bonus features such as:
You can compare success rates across all showrooms.
Track new, repeat & cross location buyer traffic.
Leverage Omni-channel retailing data for in-store engagement.