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CHANNEL ME – CIO, Rajiv Prasad on THE DEMAND FOR SMB APPS

The Demand For SMB Apps Grows

Customers today are now demanding better, faster & personalized experiences from businesses. Which has now created the demand for SMB apps. Consumers, more than ever before, are holding brands to a higher standard. The conscious consumer movement is growing and Retailers need to understand and react to these changes.

Technology has made it easier than ever for shoppers to consume information. This has resulted in new customer expectations that have created a new retail world. New technologies have put customers in the driver’s seat. Apps like Snapchat, Instagram & WhatsApp show we are quickly moving toward a new reality. The natural outcome is that people want that instant gratification.

This just in time gratification puts a huge strain on retailers. 64 percent of consumers said they expect companies to respond to & interact with them in real time. The need for speed will only increase as technology enables and advances. The point of engagement and the point of transaction are converging.

Brands that can offer personalization & accessibility will win. The commercial battleground is no longer just price. It is now customer experience. New metrics for success are taking over. Experience per square foot will become an important metric.

 

2020-07-02T06:22:00+00:00

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