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WWD.com – Savant Aims To Aid Brick and Mortar Retailers In The Middle East

Savant Enables Brick and Mortars

Leading analytics solution provider in the MENA region, savant enables brick and mortar locations with the latest technology.

Although e-commerce is growing much faster than traditional retail, the vast majority of purchases still happen in brick-and-mortar stores. Digital shopping lets shoppers buy from almost anywhere. Yet brick-and-mortar stores have enduring appeal thanks to their strong social aspect. Brick and mortar stores aren’t dead.

Brick-and-mortar stores are going digital too

One approach, known as omni-channel, is for retailers to seamlessly bring together physical shopping experiences. Shoppers may prefer researching products online, but when it comes to making purchases, brick-and-mortar stores remain a vital piece of the buyer journey. And this goes beyond taking an omni-channel approach to serve shoppers better.

Sensor-based insights for more effective store configuration

Sensors are set up inside the store to gather anonymized information on shopper behavior& path .


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